Watson Pharm宣布采取Actavis作为全球新名称

开始神话

2013年1月24日，Watson Pharmaceutical宣布采取Actavis作为全球新名称，今天开始在纽约证交所(NYSE)股票代码改为"ACT"。

重新设计的Actavis的Logo标志

华生制药（Waston）在2012年收购阿特维斯（Actavis）制药之后，第一次表示了更名的意向。 2012年11月1日阿特维斯制药和华生制药宣布正式合并完成，此次收购使华生成为全球第三大通用名药企业，其2012年预期收益达80亿美元。（

英文：

Watson Pharmaceuticals, Inc. is Now Actavis, Inc.
- Company Begins Trading as "ACT" -
- Multi-year Rebranding Campaign Underway -
- Redesigned Logo Celebrates Emergence as Global Pharmaceutical Leader -
PARSIPPANY, N.J., Jan. 24, 2013 /PRNewswire/ -- Watson Pharmaceuticals, Inc. today announced that the company has adopted Actavis, Inc. (NYSE: ACT) as its new global name and will today begin trading under a new symbol — ACT — on the New York Stock Exchange.

The company first announced its intention to change its name last year, following its acquisition of the Actavis Group.  The combination created the world's third largest generic pharmaceutical company, with anticipated pro forma combined 2012 revenues in excess of $8 billion.

Actavis has initiated a multi-year rebranding campaign that will guide the transition of its facilities, operations and commercial presence around the world to the new company name and logo.  The company has launched a new global web site and will today ring The Closing Bell on the New York Stock Exchange.

"Today marks an historic day for Actavis and a milestone in our evolution into a global pharmaceutical leader," said Paul Bisaro, President and CEO of Actavis.  "While we have been operating as one company since last year, today we unite all of our 17,000 employees under a single name, trademarked and protected around the world."

"With operations in more than 60 countries and a top 10 position in over 33 markets, Actavis is a dynamic global player that is recognized worldwide as a leader in providing high-quality pharmaceuticals," Bisaro said.  "As we move forward into this exciting future for our company, we are committed to continuing the rapid and seamless execution of our integration planning efforts to provide maximum value to all of our customers and shareholders around the world."

Actavis has also today adopted a distinctive redesign of the company name, designed by the leading global identity firm Lippincott.

The new icon in the logo speaks to the company's fast-evolving business, as well as its dynamic culture.  A close look reveals a "W" shape emerging from a shaded "A," a subtle historical reference to the Watson heritage and acquisition of Actavis.  The color stands out in the universe of pharmaceutical industry competitors and reflects growth — a fundamental foundation for Actavis and its future — and a commitment to be an environmentally responsible company.

The result is a new, powerful and accessible visualization that celebrates Actavis' emergence as a global pharmaceutical leader, and visually defines its focus on growth and success in the future.

About Actavis

Actavis, Inc. (NYSE: ACT) is a global, integrated specialty pharmaceutical company focused on developing, manufacturing and distributing generic, brand and biosimilar products.  The Company has global and U.S. headquarters in Parsippany, New Jersey, USA, and international headquarters in Zug, Switzerland.

Actavis is the world's third-largest generics prescription drug manufacturer.  Operating as Actavis Pharma, the Company develops, manufactures and markets generic, branded generic, legacy brands and Over-the-Counter (OTC) products in more than 60 countries.  The Company is ranked in the top 3 in 12 global markets, the top 5 in 16 global markets, and in the top 10 in 33 global markets.   Actavis Pharma also develops and out-licenses generic pharmaceutical products outside the U.S. through its Medis third-party business, the world's largest generic pharmaceutical out-licensing business. Medis has more than 300 customers globally, and offers a broad portfolio of more than 200 products.

Actavis Specialty Brands is the Company's global branded specialty pharmaceutical business, which develops and markets a portfolio of approximately 40 products principally in the United States and Canada that are focused in the Urology and Women's Health therapeutic categories.  Actavis Specialty Brands is committed to developing and marketing biosimilars products in Women's Health, Oncology and other therapeutic categories, and currently has a portfolio of 5 biosimilar products in development.

Actavis Global Operations has more than 30 manufacturing and distribution facilities around the world, with a capacity of approximately 40 billion units annually.  Actavis Global Operations also includes Anda, Inc., the fourth-largest U.S. generic pharmaceutical product distributor in the United States.

For press release and other company information, visit Actavis' Web site at http://www.actavis.com.